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Online MBA Course in Mass Communication Management

In the modern world, mass communication is a crucial field that can help you advance as a media and communication expert in a variety of fields, including print and digital media, film and television, advertising and branding, and print media. Students who want to study communication in all of its facets should enrol in mass communication and media management. It might offer you a leg up in terms of job advancement.

MBA course Students have a number of possibilities to learn about the theoretical and practical facets of mass communication through mass communication management. Additionally, it provides a chance to investigate the most recent advancements in this area through the analysis of cutting-edge ideas and methods, such as social media management and digital marketing.

All forms of media are discussed in-depth along with their effects on business, society, and culture in the MBA in Mass Communication Management programme. The entertainment and media sectors are a primary emphasis of the MBA course in Mass Communication Management curriculum. Students with an MBA in Mass Communication Management are prepared for a knowledge- and technology-based culture.

Key Highlights

Those students who wish to succeed in their careers should enrol in the MBA programme in mass communication management. The additional benefit of an internship in a reputable business or media outlet comes with a degree in mass communication management.

Below are some of the course's major highlights:

  • Being able to comprehend the core ideas of public relations, media, advertising, research, and evaluation tools, as well as communication techniques
  • It provides a variety of job opportunities in the public and private sectors.
  • In addition, instruction on how to write reports and conduct interviews, among other industry-specific skills, is covered in the course curriculum.

Objectives of MBA Course in Mass Communication management

The administration of multiple media channels and communications in order to accomplish an organisation's objectives is referred to as mass communication. Mass communication management is a development of conventional public relations management, with a focus on using several media channels to provide a more cohesive and synergistic message.

The objectives of MBA Course in Mass Communication management are to equip the students with the following skill sets:

  • To help students understand the implications of mass communication on society and culture
  • To provide students with knowledge of production process in mass media industry
  •  To have knowledge about the functioning and implications of the Mass Communication System at local, national, regional and global levels
  • To have understanding on how information is processed, transmitted, distributed and utilised through Mass Communication System

Things to keep in mind while choosing MBA course in Mass Communication Management

Choosing the right MBA course in mass communication management might be challenging. Just have the following in mind to help with the decision:

  • Employment prospects and rates of placement: Find out where the employment is by doing research on the career you want to pursue.
  • Course length: A shorter course is preferable if you intend to begin working quickly.
  • Course specialisation: You can require more specialised classes depending on your interests.
  • Location of university: You should also think about which city or town may offer you or your family members better work opportunities.

Benefits of Pursuing an MBA Course in Mass Communication Management

Pursuing an MBA Course in Mass Communication Management can be beneficial for those who are looking to gain the skills and knowledge needed to succeed in the ever-changing media landscape. This course provides a comprehensive overview of the media industry and its many facets, from strategic management and business decisions to content creation and delivery. It also offers students a great opportunity to network with industry professionals, acquire technical skills, and develop their communication capabilities. Here are some of the key benefits of pursuing an MBA Course in Mass Communication Management:

• Gain a comprehensive understanding of the media industry

• Develop leadership, communication, and technical skills

• Acquire knowledge on strategic management decisions

• Network with experienced professionals in the field

• Learn how to create compelling content for different platforms

• Understand how data-driven insights can help inform better decision-making

Is pursuing an online MBA Course in mass communication management worth it?

Pursuing an online MBA Course in Mass Communication Management can be a great way to build your expertise in the field and equip yourself with new skills. It will help you gain knowledge of the latest trends and technologies, as well as helping you develop valuable communication and project management skills. The course also helps to develop an understanding of the processes involved in media production, advertising, public relations, journalism and other related fields. With an MBA degree in Mass Communication Management, you will be able to create career opportunities for yourself in a variety of fields such as marketing, media relations, public relations, advertising or even teaching.

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Overview

Course

Master of Business Administration in Mass Communication Management

Level of Course

Post Graduate

Admission Process

Entrance Exam

Duration

2 years

Mode  

Online

Course Fees

INR 3 LPA - 8 LPA

Eligibility

Minimum 50% - 60% in Bachelors

Scopes

  • Media Strategist 
  • Marketing Analyst 
  • Media Manager 
  • Media Planning Manager
  • TV Producer 
  • A/V (Audio-Video) Editor

Average Salary

INR 4 - 10 LPA

Top Hiring Companies

  • Time Network
  • Zee Network
  • The Hindu

 

Eligibility for MBA course in mass communication management

MBA in Mass Communication Management is a two-year post-graduate program that provides students with the knowledge and skills to excel in various roles related to communication management. The course covers various aspects of communication such as public relations, advertising, marketing, media planning and strategy, corporate communications, etc.

In order to be eligible for the MBA course in Mass Communication Management, aspirants must have completed a bachelor's degree from a recognized university with at least 50% marks. They must also have an aptitude for creativity and an understanding of communication principles and practices. Additionally, they should possess good computer knowledge and an ability to work with different software applications.

Scope after MBA course in mass communication management

Pursuing an MBA Course in Mass Communication Management can open up a world of opportunities for aspiring candidates. This course will arm students with the knowledge and skills required to succeed in this ever-evolving field. Some of the potential career pathways after completing an MBA in mass communication management include:

• Working as a media planner, strategist or analyst

• Becoming an advertising manager or creative director

• Joining the production team for television shows or films

• Managing public relations and communications campaigns

• Working with digital platforms to create content and analyse analytics

• Pursuing a career as a journalist or editor.

Placement & Top Hiring Companies

Students who have successfully completed a MBA course in mass communication management have access to a wide range of alternatives.

After completing this course, students are qualified to work in a variety of fields, including marketing communications, radio, publishing, journalism, and advertising. Their field of employment will rely on their interests and the employment options.

Following completion of an MBA in mass communication management, some of the top hiring organisations that may consider you include:

  • Time Network
  • Zee Network
  • The Hindu
  • Door Darshan
  • All India Radio, etc.

Salary

Mass communication management is a growing field that offers many excellent career opportunities. The average salary for a mass communication manager ranges from INR 4 to 10 Lakhs per annum. The salary varies depending on the experience, job role and other factors such as location and industry.

With an ever-growing demand for content in the digital space, those with experience in mass communications are in high demand. With the right qualifications and skills, a mass communications manager can earn an attractive salary package of up to 12 Lakhs per annum. Such a salary offers great rewards for those who are passionate about their work and has the potential to grow further with more experience and better performance.

 Conclusion

The Online MBA Course in Mass Communication Management provides a great opportunity to develop the skills and knowledge necessary to become an effective manager in the field of mass communication. This course is designed to equip students with knowledge on topics such as marketing, public relations, advertising, and digital media. The online format of this course allows students to gain the same quality of education without having to commute or attend classes in person. Furthermore, this course enables them to acquire a degree by studying at their own pace, giving them flexibility and convenience. Thus, an online MBA Course in Mass Communication Management is a great way for individuals who wish to pursue a career in this field