Distance and Online MBA in Mass Communication Management

About MBA Course in Mass Communication Management

Mass communication is an essential field in the world today, it helps you develop as a communication and media professional across various domains like Advertising and Branding, Film and TV, Print and Digital communication. Mass Communication and Media Management are designed for students who want to study communication in all of its aspects. It can give you an edge when it comes to advancing your career.

MBA course In mass Communication management provides students with a variety of opportunities to learn about the theoretical and practical aspects of mass communication. It also offers an opportunity to explore the latest developments in this field through the study of cutting-edge theories and practices, including digital marketing and social media management.

MBA in Mass Communication Management covers all types of media as well as how they affect the business, society, and culture. MBA in Mass Communication Management programme focuses on the entertainment and media industries. MBA in Mass Communication Management degree prepares students for a technologically and knowledge-based culture. 

The course will provide a thorough understanding of various topics such as:

•  Introduction to Mass Communications
•  Advertising and Marketing Management
• Media Planning
•  Broadcasting
•  Broadcasting technology
• Web design (HTML/CSS), etc.

Key Highlights

The MBA course in mass communication management is a right choice for those students who want to be successful in their career. Mass Communication Management comes with an added bonus of an internship at a reputed company or media house.

Some of the key highlights of this course are given below:

• Ability to understand the key concepts of mass communication and marketing, media and public relations, advertising, research and evaluation tools as well as methods of communication
• It offers diverse career opportunities in both government and private sectors.
• The course curriculum also includes training on developing industry specific skills such as report writing, interviewing techniques etc.

Objectives of MBA Course in Mass Communication management

Mass communication management refers to the coordination and planning of a number of different media channels and messages in order to meet the goals of an organisation. Mass communication management is an extension of traditional public relations management, but with a focus on utilising various media channels in order to create a more integrated and synergistic message.

The objectives of MBA Course in Mass Communication management are to equip the students with the following skill sets:

• To help students understand the implications of mass communication on society and culture
• To provide students with knowledge of production process in mass media industry
•  To have knowledge about the functioning and implications of the Mass Communication System at local, national, regional and global levels
• To have understanding on how information is processed, transmitted, distributed and utilised through Mass Communication System
• To have knowledge about the role, process and technology associated with Broadcasts Media i.e., Radio Broadcasting
• To understand how marketing communications can be accomplished by using available resources like social media networks or by using alternative modes like text messaging or cards for promotional purposes.
• To develop analytical capabilities and critical thinking skills
• To equip students with knowledge of managerial principles and practices.

Things to keep in mind while choosing MBA course in Mass Communication Management

With a lot of graduate programs in Mass Communication Management, it can be confusing to find a course that is the best fit. To help make the decision easier, just keep these things in mind:

• Job opportunities and placement rates: Research what you want to do with your career and see where the jobs are.
• Course duration: If you want to start working soon, you will want a shorter course.
• Course specialisation: Depending on your interests, you may need more specialised courses.
• Location of university: You will also need to consider which city or town will have better job prospects for you or your family members.

Benefits of Pursuing an MBA Course in Mass Communication Management

Mass communication managers are mostly required to work in the area of marketing and communications. Graduates with an MBA course in Mass Communication Management can expect to earn more than a graduate with a bachelor's degree in Mass Communication.The field of mass communication management is one of the most sought-after career opportunities today. Apart from being popular, it is also lucrative and offers tremendous opportunities for growth. Some people deem this course as too expensive or too time-consuming for them to pursue but not all MBAs are offered or meant for that particular individual. The best way to find out which MBA course will be most suitable for you is by exploring what your requirements are, what your goal or ambition is, and finally how much time you want to commit.

Is pursuing an online MBA Course in mass communication management worth it?

There has been a lot of debate as to whether pursuing an online MBA Course in mass communication management is worth it. A lot of people argue that with the rise of technology, the need for these programs will soon be redundant. On the other hand, others argue that there is plenty of opportunity for success with an online MBA degree in communications and mass media

There is an increasing need for people with a graduate degree because it is a more desirable skill to have. The benefits of pursuing an online MBA in mass communication management are worth it. People with graduate degrees are in demand and can earn higher wages and have more career opportunities.

Vidya Planet for online MBA Course in mass communication management

Vidya Planet is an online education counselling for online MBA Course in mass communication management. It has been designed to offer its students the best with a well-structured curriculum, quality faculty and pioneering teaching methodology. It offers a collaborative and interactive platform for anyone looking to pursue their MBA in Mass Communication Management degree from any point of the world.

In Vidya Planet you get professional guidance and personalised services related to MBA courses. It helps you find a college and a course of your choice according to your budget and requirements.  Get  break free from the constraints of geography with unlimited access to a world-class faculty from a premier institute.

Overview

Eligibility for MBA course in mass communication management

MBA course in mass communication management program is all about managing the public discourse in a society and using regulatory media policies to control it. It educates students on how to use media strategies to ensure that information is transmitted in a way that doesn’t create panic or chaos among audiences. The program also teaches them how they can identify and highlight issues that are important to address in a given society. 

In order to be eligible for an MBA in mass communication management, the candidate must have completed at least 50% - 60% of his/her Bachelors degree.

Scope after MBA course in mass communication management

The MBA course in Mass Communication Management focuses on the skills required for a career in the media industry of today, such as advertising, broadcasting, journalism, marketing and public relations.

The scope of what can be done after an MBA in Mass Communication Management course is quite vast as there are many areas that a person with such qualifications can take on. One might be interested in fashion journalism or design, making the move to media management or advertising, or even forming his own company.

Some of the career scopes after MBA in Mass Communication management are:

• Media Strategist 
• Marketing Analyst 
• Media Manager 
• Media Planning Manager 
• TV Producer 
• A/V (Audio-Video) Editor 
• Digital Media Assistant 
• Corporate Communications Head 
• Digital Media Analyst 

Placement & Top Hiring Companies

There are a wide variety of options available to students who have completed an MBA course in Mass Communication Management.

Students that complete this course can work in various industries such as marketing communications, broadcasting, publishing, journalism and advertising. The industry they work in will depend on their interests and the availability of jobs.

Some of the top hiring companies that can hire you after the completion of MBA in Mass communication management are:

• Time Network
• Zee Network
• The Hindu
• Door Darshan
• All India Radio
• India Today
• Outlook
• Republic Television Network

Salary

INR 4 - 10 LPA is an average salary for a mass communication management graduate in India. However, for someone in Australia it could be much higher at INR 18-23 LPA and for someone in Europe or America it could be 15-20 LPA.

Some of the factors that determine salary after MBA include the region, size of the company, geographical location and experience.

Conclusion

With the increasing use of the internet and social media, it is essential to study the field of mass communication management. The field offers a mix of skills that are essential in today’s workplace.

It is important to note that an MBA course in mass communication management can significantly enhance your career prospects. The field needs professionals who understand not just marketing but also media and advertising so as to create campaigns that are effective and efficient.